Robert Welch (1899-1985) retired from his executive position in his brother's candy manufacturing business to devote his full attention to anti-communism; in 1958, he called eleven other men (including Revilio Oliver, industrialist Fred Koch, and Ezra Taft Benson---who later became the President of the Mormon Church) to attend a 2-day presentation---where he read this 1958 document---and proposed the formation of the John Birch Society, whose motto is, "Less government, more responsibililty, and---with God's help---a better world."
The book begins ("Look at the Score") with a summary of the successes of the Communists: "The Communists have accomplished all of the first step (eastern Europe), plus three-fourths of the second step (the masses of Asia), plus one-fourth of the third... (which) adds up to two out of that total of three..." (pg. 16)